PACKAGING
Neige attracts a very specific customer. These ski wax tins have a little flare to bring out the excitement and danger of the extreme outdoors. These cans are not only information but beautiful with all the important content on front so you know what you are looking for.
HANG TAGS
These hang tags will be used on all clothing items in the store. The tag for the Mission jacket shows all the important details you need to know before buying. The front of the tag gives a brief overview of how this jacket is best used and in what conditions. With a unique design of the logo fold over, you can’t lose sight of the Neige brand.
LOGO DESIGN
Neige is a shop for all things relating to snow. This high end company has a clean and sophisticated look to help attract the high end buyer. The diamonds represent not only a triple diamond run on a ski hill but also resemble a snowflake in a very minimal way. The burnt orange is active to show the extremes that come with winter sports. The letter forms are bold and show energy, yet still thin enough to let the polished look come through.