Brand Design
The Salt + Pepper brand is young, bold, outgoing and most importantly a brand for those looking to make healthy food choices. The bright brand colors reflect the personality and also pair well with the serif font choice. Organic shapes and beautiful food imagery reinforce the fun yet healthy voice the brand has.
PACKAGING Design
From dried pasta and ice cream to fresh meals and herbs, the packaging design needed to be consistent with the fun, bold and quirky brand. Packaging standards include the logo always needing to be on a select organic shape, using alike colors, the use of food photography where necessary and most importantly the organic shapes to help emphasize the healthy aspect of the Salt + Pepper foods.
